Seven Sport Seven is recognised as one of Australia's leading media companies - creating television programming such as Dancing with the Stars, Packed to the Rafters, City Homicide, Border Security and Home Away and reaching more than nine in ten Australians every week, and publishing one in four magazines read by Australians, including New Idea, Who Weekly, Famous and That's Life - and the market-leading monthlies: Better Homes and Gardens, marie claire, InStyle, Home Beautiful and Men's Health.
Building on its strengths in broadcast television and publishing, Seven is developing a significant presence in new communications technologies, including the development of digital television in Australia and the launch of the world’s leading digital video recording technology with TiVo.
Seven is taking the lead in the planning for digital television, with Australia's first specially designed digital production and broadcast centre adjacent to Telstra Dome in Melbourne's Docklands precinct. This innovation has placed Seven at the forefront of the creation of content from the same servers for application in broadcast and subscription television, online, wireless and broadband. Sunrise is produced in one of the world’s most technologically advanced high definition television centres in the world - the Seven News centre in the heart of Sydney's central business district.
Seven's strength is built on a commitment to produce and deliver programming relevant to Australians. As part of this strategy, Seven is building a major presence in news and public affairs with Sunrise, SevenNews and Today Tonight, and is recognised as the leader in Australian produced drama, with programs such as Home and Away, City Homicide and All Saints. The network is acknowledged as the leader in event sports television - with the Australian Open being an important part of a significant sports portfolio: the Australian Football League, including the 2008 Grand Final, the V8 Supercars Championship, including the Bathurst 1000, Indy on the Gold Coast, the Melbourne Cup Carnival, the Wallabies' rugby union test campaign and Australia's major golf tournaments.
In addition to Seven's Australian television coverage, the network is the host broadcast network for the Australian Open - once again producing the global television coverage of the event. Seven was also the host broadcaster for the Rugby World Cup in 2003 - the biggest sports event to be held in Australia since the Olympic Games in 2000 - and produced the global coverage of all aquatic events, including swimming, at the Athens and Beijing Olympic Games.
The Australian Open is the starting point for another extraordinary year for Seven as the network confirms its leadership in sports television.
